Thursday, June 25, 2015

What are the best practices for Kickstarter? (Using Undying as an example)



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+Paul Riddle  has just launched his Kickstarter for Undying, a diceless Apocalypse World hack for playing vampires scheming and battling each other down through history.

I've been following this for about two years and it's really exciting. The finished draft is freely available from the Kickstarter page:

Undying Kickstarter

What I wanted to note, though, is that Paul's kickstarter followed some great best practices. Here's what I saw him do:


  • Assemble a team of Kickstart veterans to give him advice
  • Do a two-stage launch of his Kickstarter preview: with his
    support team, and then with his social media followers (to
    get advice and pre-launch subscriptions)
  • Completed everything he could control, pre-launch (writing,
    illustrations, design)
  • Released the full text of the game -- not just for backers, for
    everyone
  • Launched on a Tuesday (which I've heard is the best day)
It's also possible that Paul has completed the stretch goal that he's
responsible for (something that's also under his control).

Another best practice I've been hearing about is giving certain members
of your support team access to your Kickstarter account, in case 
anything goes wrong for you (health, personal crises, etc). In that
event, you have people that can post on your behalf to explain the
situation. This avoids situations where the Kickstarter organiser 
goes silent for several weeks or months while trying to deal with 
the crises.

What Kickstarter best practices have you seen?